WEBSITE DESIGN FOR ESTABLISHED BUSINESSES
Formset Digital is an independent UK studio for established service businesses whose website no longer matches the quality of their work. Same experience, same reputation — presented the way it deserves to be.
The design belongs to a different decade of your business. The work has improved, the standards have risen, and the website has stayed still.
Years of reviews, completed projects and repeat customers sit off the page, so a first-time visitor has no reason to trust you yet.
Buried phone numbers, vague calls to action and forms that fight a phone screen. Interested people leave before they ask a question.
We bring the website up to the standard of the business behind it.
One rethinks the website entirely. The other keeps what already works and transforms how it’s presented. Most businesses need the second.
Rethink your website from the ground up.
For businesses whose site was built for a smaller, earlier version of what they now do. Structure, message and presentation are rebuilt around the services you actually sell today.
INDIVIDUALLY SCOPED
Keep what works. Transform how it’s presented.
We work from what you already have — your content, services, business information, reviews, project photos, brand assets and positioning — and rebuild the presentation around it.
£650FIXED PROJECT PRICE
| REMODEL | REFRESH | |
|---|---|---|
| Starting point | Rethought from the ground up | Keeps your existing content |
| Scope | Individually scoped | Fixed project scope |
| Price | Individually scoped | £650 fixed |
| Best for | A business that has outgrown its site entirely | A sound site that simply looks dated |
We won’t recommend a full remodel if your business doesn’t need one.
Real work only. Each record shows the home page before the refresh and after it, with a note on what changed.
The home page was rebuilt around a clearer header and navigation, a tighter headline and supporting line, and a second route into the services for visitors who are not ready to enquire yet. Existing services, imagery and wording were kept and re-presented rather than replaced.
Website Refresh — redesign, content restructuring, calls to action, mobile layout
We look at the current website, your services, your reviews and how enquiries reach you today.
Design and build in one pass, working from your real material rather than filler.
You review it properly. We adjust wording, layout and detail until it reads right.
We take it live, check it on real devices, and leave you with something you're happy to send people to.
Most websites for established service businesses don’t need reinventing. They need someone to understand what the business has already built — the services, the standards, the reviews, the relationships — and present that clearly.
That’s the whole focus here: clarity, trust, presentation, mobile usability and enquiries that are easy to make. Everything that already works stays.
Riley — Founder
£79PER MONTH
Entirely optional, and never a condition of a project. Scope is agreed per client so you only pay for the looking-after you actually want.
Website Refreshes — £650 fixed project price
